In addition to Opening Weekend, there’s one more thing to celebrate in Saratoga this weekend! Cinch Men’s Wear, LLC will celebrate their opening during Hats Off and you will not want to miss it.
Photo Courtesy of Cinch Men’s Wear’s Facebook
Owners Sam and Christina Gonzalez began Cinch in March of 2014 as an e-commerce site for men who want to build their wardrobe, but don’t necessarily enjoy the experience of shopping.
Similar to Birch Box where people can receive beauty products monthly based on personal preferences, Cinch eventually developed a monthly Cinch Club box where an outfit hand-selected by a stylist based on client responses to a questionnaire gets delivered to their doorstep.
With an appointment, the store can shut down and clients can shop the racks privately with consultation from Cinch’s staff. The store’s goal to provide a hassle-free shopping experience for customers. For example, if a customer likes a piece of clothing but it doesn’t fit right or they would like to try another color, they can scan the tag and pick from all the colors and sizes available. It can then either be delivered or be available for pick-up in the store two days later.
Sam Gonzalez told Saratoga Today, “this is definitely not a typical retail store. This is shopping of the future — personal service, limitless options, yet still a small business that can hold trunk shows and provide a private shopping experience.”
Their first store on the first floor of 517 Broadway opened on July 3rd and will celebrate its opening this Saturday, July 25th during the Hats Off Festival. There will be tied-to-purchase cigar giveaways and black-carpet photos of store visitors.
We hope to see you there!
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