Ballston Spa National Bank announced the addition of Cynthia Minuti in the new role of senior vice president and chief customer officer.
Minuti joins the executive team as a senior leader responsible for the oversight of wealth management, retail banking and marketing. As the company’s chief customer officer, Minuti will focus on branch and brand expansion, optimization of the customer journey and delivering an exceptional omni-channel customer experience.
She relocated to the region after having served more than 25 years in senior level positions at both community and international financial institutions. Most recently she was the senior vice president of retail strategy and delivery at Landmark Credit Union in Wisconsin.
With the addition of the new chief customer officer position, Margaret de Koning, who has served as the company’s executive vice president and chief banking officer since 2005, will assume the new role of executive vice president and chief credit officer.
In this capacity she will retain responsibility for the oversight of commercial banking, retail/residential lending and treasury management. She will now also be responsible for the oversight of credit administration.