By Christine Graf
When leaders of the Veterinary Services division of the United States Department of Agriculture (USDA) were tasked with improving the agency’s internal culture, they turned to CultureTalk for help.
CultureTalk, a Saratoga Springs-based company, was founded by sisters Theresa Agresta and Cynthia Forstmann. The USDA is among a long list of companies and agencies from around the world that have utilized the CultureTalk Platform to measure and define workplace culture.
Organizational culture refers to the values, beliefs, attitudes, systems, and rules that outline and influence employee behavior within an organization.
“It’s common for people to talk about culture, but a lot of people don’t fully understand it,” said Agresta. “It is more often found in the ‘unwritten rules’ than the things that have been spelled out. CultureTalk can take something that is difficult to define and make it easy to talk about.”
The sisters came up with the idea for CultureTalk while working together on their first joint venture, brand development company Allegory Studios.
“Cynthia and I developed a niche and expertise in brand development,” said Agresta. “Very early on, we discovered the impact that measuring culture had on the development of an authentic brand. When we were working with a business to differentiate and brand them, the culture was the piece that really stood out to us.”
“If you are selling services, a lot of what you offer is similar to your competitors. It’s your people and your culture that really differentiate you, and that can be why a prospective client might choose your business.”