Category Archives: Entrepreneurial Women

By Susan E. Campbell
Lisa Avila is the only woman among five founders of Kitware Inc., developer of an innovative visualization software toolkit and other open source platforms.
The business partners worked together at GE’s research unit in the mid-1990s. Up to that time, there was no software available to visualize one’s data without purchasing an expensive license. In 1998 they went out on their own and developed an open source product that could be downloaded and used directly.
“The toolkit may come close to providing free solutions the user needs,” said Avila. “But our revenue comes from modifications they cannot provide for themselves that bring the software to the next level.”
Now 20 years later, this international company has 150 employees in five offices, including headquarters in Clifton Park. Avila attributes their exponential growth to improved functionality and popularity of their software platform, she said.

Women-owned businesses continue to fuel the economy and now represent 42 percent of all businesses — nearly 13 million — employing 9.4 million workers and generating revenue of $1.9 trillion, according to an annual State of Women-Owned Businesses Report, commissioned by American Express.
In 2019, U.S. women with diverse ethnic and geographic backgrounds started an average of 1,817 new businesses per day between 2018 and 2019, down only slightly from the record-setting 2018 number of 1,821.
The annual report, based on U.S. Census Bureau data adjusted by Gross Domestic Product data, found that women-owned businesses continue to trend above all businesses. Over the past five years:
• The number of women-owned businesses increased 21 percent, while all businesses increased only 9 percent.
• Total employment by women-owned businesses rose 8 percent, while for all businesses the increase was far lower at 1.8 percent.
• Total revenue for women-owned businesses also rose slightly above all businesses: 21 percent compared to 20 percent respectively.

By Jennifer Farnsworth
Mary Maranville is a strong example of someone who has managed to enjoy a high level of international success while still remaining true to her roots, to what she finds important.
Maranville, along with her longtime partner Kevin Dott, recently renovated DeMaranville Farm and Gardens in Saratoga Springs into a wedding and event location that honors their farm-to-table mantra.
The farm, located at 727 Lake Ave., (Route 29) Saratoga Springs, has three vintage barns including the Big Red Post and Beam Wedding Barn, Carriage House and Corn Crib.
The Big Red wedding barn features chestnut beams, a chandelier, vaulted ceiling, solid oak cocktail bar, second floor, central heat and air-conditioning. The Carriage House can be used for a cocktail reception hour or smaller gathering, and the Corn Crib is an authentic agricultural barn, often used for photos.
“It is the perfect place for a boutique wedding. We have also seen a lot of interest from people who travel for their actual wedding and then return home to have a reception,” said Maranville.
Maranville grew up on a dairy farm in Gansevoort, where she remembers her father working many hours to keep the farm running, a life that requires extreme heart and dedication, but something she said her father was born to do.

By Susan E. Campbell

The owner of Old Saratoga Mercantile, 1120 Route 29 in Schuylerville, left a job in journalism and now sells naturally grown produce and other natural goods that come to her from farms in the area.

Old Saratoga Mercantile gives vendors in the region, some of whom previously sold only out of their homes, a place to sell their wares seven days a week.

Christina Myers had been a journalist doing stories on local government and the political scene for 15 years. But going into business and starting a store was not, she said, the fulfillment of a lifelong dream.

Actually, Myers and her then-fiancé purchased the vacant five-acre plot to build a home and wanted enough land to farm much of their own food. The idea to tear down a brick structure—an antique store up until the early 2000s—and to turn an outdated barn on the property into an old-time shop sprouted soon enough.

She visited dozens of farms and producers, sampling their products, talking to the owners and customers, and doing all the fact-checking so her customers wouldn’t have to scrutinize every label to ensure the product was responsibly made.

By Jennifer Farnsworth

The owners of Revive salon, at 3257 Route 9, Saratoga Springs, understand that both men and women like to feel and look their best.

Juliet Martino and Leslie Shea have worked hard to create a salon that they are proud to call their own.

Martino said that she and Shea have worked together in several other locations. Since opening on Route 9 this past summer, business has never been better for either of them.

“I became so booked I had to expand my business. And Leslie wanted to get more into skin care,”  said Martino. “Business has been amazing. It has provided us a chance to expand. Our business is now doing better than it ever has. Our goal is to grow our hair and skin services to maximum potentia.”

Martino, 26,  has eight years experience in the hair industry, is a licensed cosmetologist and specializes in hair color. Shea, 35,  is an aesthetician and nail technician. She has been  providing  skin care and nail treatments  for over 10 years.

“She started her skin care adventure at a dermatologist then moved to the salon industry to grow her own business, “ said Martino.

By Jennifer Farnsworth

During her first week of high school, Wonderland Grooming owner Laura Acquavella, walked into a neighborhood dog grooming salon and asked for a job sweeping up. That job was the first step toward her dream of owning a pet grooming business.

After eight years of working at two grooming salons, while attending school, Acquavella received her Bachelor of Science degree in sociology. She worked in federal service for almost 20 years, before retiring this past winter.

She said it was during that time that she made the decision to never lose sight of her ultimate goal of not only being a groomer, but being her own boss as well. She became a certified dog groomer and graduated from the Golden Paws Pet Styling Academy in Clifton Park in 2013. 

She worked as the head groomer at a local dog boarding facility and volunteered her grooming services to rescue dogs.

“I never lost sight of what I really wanted to do. My plan was to wait until retirement, but then I decided it was just time to do it, and it has been great,” said Acquavella.