Round Lake-based Death Wish Coffee Co.
calls its product “the world’s strongest coffee,”
and soon people around the country–even
other parts of the world–will hear about it.
The company won a competition held by
software maker Intuit for a 30-second spot
during the third quarter of the Super Bowl 50
on Feb. 7. They beat more than 15,000 other
small businesses in voting by the public and
According to Adweek, companies are paying
CBS, the network carrying the big game
this year, $5 million or more for a 30-second
spot–a prohibitive price for a small business.
Last year’s Super Bowl had an audience of over
114 million people, officials said.
The Death Wish ad features a Viking ship
sailing on treacherous seas before segueing
into the moment of a man enjoying a cup of
It can be viewed at: www.smallbusinessbiggame.com/contests/sbbg.