By Susan Ellse Campbell
Arrow Financial Corporation has finalized plans to unify its two banking subsidiaries and is soon to reveal a new logo and signage under which the two financial institutions are being rebranded, announced parent company president and CEO David S. DeMarco.
The 37 branches of Glens Falls National Bank and Trust Company and Saratoga National Bank and Trust Company will be named Arrow Bank going forward, he said.
DeMarco said the change was years in the making.
“What we are doing is different from an ordinary bank merger, as Arrow Financial already owned these two community banks,” he said.
DeMarco explained that since the two banks have different back offices, the systems behind their operations have to become one to achieve the efficiencies the parent company is seeking.