Saratoga.com logo
Saratoga.com logo
  • Places to Stay
  • Things To Do
  • Food & Drink
  • Events
  • Businesses
  • Travel Guides
Saratoga Business Journal
  • Home
  • New Businesses
  • Business News
  • Business Reports
  • Business Briefs
  • Business Registrations
  • Personnel Briefs
  • Contact Us
Home  »  Women In Business  »  Woman Operates Two Businesses, Working With Wellness Issues And Company Branding
Women In Business

Woman Operates Two Businesses, Working With Wellness Issues And Company Branding

Posted onMarch 6, 2019March 8, 2019
Antoinette DiMascio is chief financial officer of Newkey Media Solutions.
©2019 Saratoga Photographer.com

By Susan E. Campbell
Media marketing solutions and health and wellness services are being covered in the career of Antoinette DiMascio.
DiMascio is chief financial officer of Newkey Media Solutions and founder of Newkey Esthetics and Wellness in Ballston Lake, two seemingly disparate businesses. Yet there is an overarching theme under which she connects them—relationship enrichment.
“Whether building a brand or employing therapeutic techniques, it’s still about working on a relationship,” said DiMascio, who is a licensed cosmetologist and asethetician, a certified yoga instructor, and a doctoral candidate in metaphysics and religious studies.
DiMascio has had a successful business providing beauty and wellness products, classes, and training for more than 250 clients over the years. But when she was getting married and planning a family with the owner of a design firm, she “had to make a decision about which way to go.”
“My husband Patrick started Newkey as a graphic design studio in 1998,” said DiMascio. “I joined in 2002 and we have expanded into a full-service media solutions agency.”
Newkey’s offerings include brand development, digital marketing, social media, photography, web design and hosting, copywriting, and more.
“The heart of our process involves being super-mindful of understanding the client’s purposes and pursuing the right things,” she said. “If you are clear about your goals and true to yourself, things come out better.”
The DiMascios call their trademarked approach meditative marketing.
“A meditative marketing session is a rather intimate look at who the client is and what that company wants,” said DiMascio. “Owners may not understand how to express their brand and purpose or why they want to pursue certain goals.”
“Perhaps they want to leave a legacy or be the very best at what they do,” she said. “Clients come out of this session with true purpose, clarity and focus. Not all clients are into the meditative aspect, they just want to take their business to the next level. But we have to understand them so we can take their brand in the right direction.”
DiMascio said sometimes when clients or their employees are dealing with a physical or emotional trauma in their lives, it can alter how they perceive things and, understandably, affect their focus.
“Thus they can misdirect their efforts in the business,” said DiMascio. “With my meditative marketing sessions, I work with them to peacefully overcome that. Our company is not about throwing a logo together but about getting back to the basics to achieve success.”
Newkey offers the full spectrum of marketing channels, from business cards and billboards, to newspaper and magazine advertising, to web site design and social media campaigns. Their clients are Mom and Pop shops and micro-enterprises to multi-billion-dollar corporations and municipalities.
While two partners run the venture, there are seven other associates with specific skills such as search engine optimization and proofreading on board for projects as needed.
Over the years DiMascio has seen a dramatic change in the way they do business and the services their clients need, and this affects the company’s cash flow, she said.
“We needed to streamline some things for efficiency,“ said DiMascio. “We are small and have a customized and intricate process, but we also have to deal with speed.”
Newkey has had good partnerships with local financial institutions that have provided a revolving line of credit, so the DiMascios have “always operated in the black,” she said.
“I have always gone into a situation and approached it with an honest and open heart,” said DiMascio. “I don’t say, ‘I am a woman, I have an advantage.’ Rather, I believe in my husband’s designs and in our expertise. We are grateful we can use our talents in a positive way. We can rest our heads on our pillows knowing we have provided an extraordinary experience for our clients.”
Visit www.newkeymedia.com for more information.

Previous Article Brown Teaches Quickbooks, But Also Offers Coaching, Training For Small Businesses
Next Article Local Woman Uses Restaurant Experience To Create ‘The Food Florist’ In Ballston Spa
Subscribe to Our Newsletter
View the Latest Virtual Edition

Categories

  • 50-Plus
  • Banking
  • Banking / Asset Managment
  • Building Trades
  • Business Briefs
  • Business News
  • Business Registrations
  • Business Reports
  • Commercial / Residential Real Estate
  • Community Services
  • Construction
  • Construction Planning
  • Corporate Tax / Business Planning
  • Cyber / Tech
  • Dining Guide
  • Economic Development
  • Economic Outlook 2016
  • Economic Outlook 2017
  • Economic Outlook 2018
  • Economic Outlook 2019
  • Economic Outlook 2020
  • Economic Outlook 2022
  • Economic Outlook 2023
  • Education/ Training/ Personal Development
  • Entrepreneurial Women
  • Entrepreneurship
  • Environment / Development
  • Financial Planning / Investments
  • Fitness / Nutrition
  • Health / Community Services
  • Health & Fitness
  • Health & Wellness
  • Healthcare
  • Holiday Guide
  • Holiday Shopping
  • Home / Energy
  • Home / Insurance
  • Home & Real Esate
  • Insurance / Employee Benefits
  • Insurance / Medical Services
  • Legal / Accounting
  • Meet The Chef
  • New Businesses
  • Non-Profit
  • Office / Computer / New Media
  • Office / HR / Employment
  • Office/ Technology/ E-Commerce
  • Outlook 2021
  • Personnel Briefs
  • Retirement Planning
  • Senior Living / Retirement
  • Summer Construction
  • Uncategorized
  • Wellness
  • Women In Business
  • Workplace / Security / Legal
  • Year-End Tax Planning

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
Connect With Us

Follow, like and subscribe to Saratoga.com on social media

Account Sign In Submit An Event
Saratoga.com logo
  • Home
  • Places To Stay
  • Things To Do
  • Food & Drink
  • Events
  • Real Estate
  • Businesses
  • Guides
  • Contact Us
  • Blogs
  • Sweepstakes
  • Advertising
Visit Saratoga.com For Everything Saratoga
Full-Service Internet Marketing: Search Engine Optimization, Website Design and Development by Mannix Marketing, Inc.
Mannix Marketing, Inc. is headquartered near Saratoga Springs in Glens Falls, New York
Saratoga.com All Rights Reserved © 2023
Disclaimer & Privacy Policy / Terms of Use / Copyright Policies

We strive to insure accuracy on Saratoga.com however accuracy cannot be guaranteed. Information is subject to change.
Please alert us if there is any inaccurate information here.

Having trouble using this site? Accessibility is our goal, please contact us with site improvements.