By Jill Nagy
Death Wish Coffee, which prides itself on creating the world’s strongest coffee, has moved its headquarters from Malta to 260 Broadway in Saratoga Springs, a building approximately five times larger.
The offices and headquarters are already open and a retail store is scheduled to open Oct. 30.
The move to Saratoga Springs was delayed more than six months by the coronavirus shutdown. “We had to wait at home while this beautiful new office was ready for us, waiting here for us,” said marketing director Teah Teriele.
The shop will sell coffee mugs, clothing and coffee products, but not fresh cups of coffee, because of COVID-19 restrictions.
“We will reassess in the springtime,” said Eric Donovan, head of business development.
The lobby of the Broadway building, once occupied by an advertising agency, features large Roman-style columns and marble floors and will be turned into a gallery with glass cases tracing the history of coffee and showing off coffee paraphernalia.
“It’s going to be awesome, a real experience,” Donovan said.
In business only since 2012, Death Wish claims to be the top selling coffee on Amazon and the fastest growing coffee brand in grocery stores.
Death Wish gave up its Malta space. However, the coffee is still made at the company’s manufacturing and warehousing space in Round Lake. That facility originally housed the headquarters office space as well, before it was moved to Malta and, now to Saratoga Springs.
The Round Lake facility has also been expanded.
By Jill Nagy