By Jennifer Farnsworth
Eliza DeRocker has moved her Bride and Gown business, previously located in Glens Falls,to the upper level of Saratoga Closet, 38 Van Dam St., Saratoga Springs.
DeRocker also owns Saratoga Closet.
“Being in the same spot, I don’t feel so split between the two. I was going back and forth up to three times a day. I love just being in one location. It has really allowed me to enjoy the atmosphere at both places that I have tried to create, which is comfortable and relaxed,” said DeRocker.
She earned a fashion design degree from the Fashion Institute of Technology in Manhattan.She designed for Wathne Limited for Chanel and was the stylist for Lilly Pulitzer, as well as having her own line of handbags and clothing, all before opening Bride and Gown in Glens Falls in 2013.
Both Bride and Gown and Saratoga Closet sell new and lightly used luxury clothing and gowns.
DeRocker said she decided to make the change after COVID-19 hit. It gave her the time to move her business to the Van Dam Street spot.
She is only seeing brides by appointment to help control the amount of people in the store, which allows for her to meet CDC standards, as well as give customers her undivided attention. Many customers video chat with people while trying on dresses, which helps to include family members and friends who otherwise would be able to attend the try-on session.
Visitors are only allowed to bring a small number of guests, in order to comply with health guidelines. DeRocker said business was surprisingly steady during the summer months.
“I wasn’t sure what to expect, but I did have a number of brides. October has been a little strange but I am continuing to be hopeful that things will be back on track. Despite what is going on, we work to make sure our brides feel good. We put the music on, stay upbeat and we have a good time,” said DeRocker.
She has a wide range of bridal gowns in all sizes and price ranges on site. Her collection includes discounted sample dresses, including bridesmaids, ranging in price from $100 to $2,000. She is also selling fashionable face masks at both businesses.
DeRocker said from a fashion standpoint, masks have become the latest accessories. Saratoga Closet carries designer brand masks for everyday wear, while Bride & Gown is carrying more elegant masks for brides to wear with their wedding gown.
More information is available at www.thebrideandgown.com. Appointments can be booked online.
By Jennifer Farnsworth