
By Susan Elise Campbell
Nicole Lanse, founder and operator of HEAL at 433 Broadway in Saratoga Springs, has turned a passion for therapeutic saunas and cold-water plunging into a new career. The business opened in the second week of March.
Last fall, Lanse relocated from the Finger Lakes to Saratoga after her husband accepted a job promotion in Albany. Along with their three children, the couple had been enjoying infrared sauna treatments in their prior community since 2019.
In 2023 Lanse started researching where she might be able to sauna and cold plunge at the same facility and learned that wellness facilities tend to offer one, but not both, types of therapies.
“I thought, I’m just going to create that,” she said. “It seems natural to dive in and do this.”
With a move to the Capital Region in view, she foresaw a career opportunity to make what had been very beneficial to the health of her family available to a broad market.




