
Saratoga Business Journal
By Susan Elise Campbell
At Heidi Owen West’s newest clothing shop, everything is on sale.
Owen West is the entrepreneur whose LLC owns three clothing shops on Broadway: Lifestyles of Saratoga, Caroline + Main and Union Hall Supply Company, the latter a men’s store with two other locations in the Albany area. Her latest concept is The Sale Room, which retails discounted merchandise from her other stores.
Eliminating sale racks from retail shops frees space, turns over merchandise more quickly and allows staff to focus on what’s current, said Owen West, a Fashion Institute of Technology graduate.
Today’s shoppers have changed greatly over the 35 years she has shaped her clientele. She said what used to be about selling product is now about selling an environment and “creating those moments that people want to be a part of.”
“They want to be wowed, they want an experience,” she said. “My philosophy is to create places where customers can come in and feel something.”



