
Courtesy Saratoga Business Journal
By Susan Elise Campbell
Sometimes a group of businesspeople gets together and comes up with a novel idea for a product they can have fun developing and bring to market successfully.
In the case of Sidecap, the brainstormers were three neighbors and dads whose kids play together. Their think tank was a swimming pool. And the idea was a coffee cocktail that comes in a can.
The first round of product is being sold at Purdy’s liquor stores in Saratoga. The flagship Sidecap Hard Cold Brew is a 250ml can of a coffee and vodka blend with 6.9 percent alcohol.
“Three years ago we were throwing out crazy ideas for drinks and many of the ideas died out,” said Adam Feldman, one of the three and a consultant to local small businesses. “But this one had staying power.”
It took a while from that summer afternoon for Feldman, Dave Dolinsky, and Case Fell to do research and development and produce their first cases. R&D entailed mixing different blends of Kru brand cold brew, store bought vodka, and a dash of sugar into a flavor profile they could settle on.
Feldman said he is good friends with the owners of Kru, a coffee shop at The Fresh Market plaza featuring fair trade beans and teas.
“It’s my office away from home,” he said. “The baristas kid me that I spend more time there than they do.”
Kru was “a natural fit in the world of coffee,” so Feldman asked if they wanted to develop the research together, he said.
Most coffee drinks on the market are coffee flavored beer or liquor infused with coffee. But according to Feldman, Sidecap is a new concept in alcoholic beverages.





