By Jill Nagy Companies that want search engines to notice their website should be sure it is included in local business listings, using the same language every time, advised Frank Davis, owner of Media Pillars, an e-commerce service provider in Saratoga Springs. “I live inside Google,” he said, but admitted that the selection algorithm...
By Jill Nagy
After eight years in an at-home office, J.C. Sweet & Co., a website design company, moved to larger quarters and increased its staff from two to eight.
“We outgrew the home office. Things got too busy,” said Jenny Crawford, founder of the company.
The company plans a formal ribbon-cutting on Oct. 18 at its new quarters at 1 Lake Hill Road in Ballston Lake.
Five people work in the office and three more work off-site.
The company builds websites and helps to manage them. It also helps business owners come up with effective strategies to use social media to promote their businesses and trains business owners and their employees.
“We help people who are uncomfortable with technology, become comfortable,” Crawford said.
Training and education are a large part of J.C.Sweet’s business. Crawford, who trained to become an elementary school teacher, enjoys the training and teaching role. She provides internet-related training at state Small Business Development Centers, real estate companies, the Financial Planners Association, Chamber of Commerce programs for new businesses and similar venues.
Stored Technology Solutions LLC announced the acquisition of Sabre Networks, which is now part of its team.
Sabre is a North Carolina-based IT managed solutions company. They have a customer centric focus, and share ethics and values with StoredTech, company officials said.
The company said Sabre is joining forces with StoredTech to provide better buying power; add the ability to provide deeper large enterprise solutions that can impact their clients; and to increase the level of security and stability.
These additional services include telecommunications (both on premise and hosted), cloud based solutions using Microsoft Azure, security and access control, virtualization (disaster recovery), and more.
Sabre Networks was founded in 1996 by Tony Hayden. Sabre has provided managed IT support services to organizations across the research triangle region of North Carolina for over 20 years.
Registration is open for M2Con, the one-day conference from Mannix Marketing designed for business owners, executives and marketing-communications professionals from small and medium-sized businesses.
The conference will be held Wednesday, Oct. 19, from 10:30 a.m. to 5 p.m. at the Fort William Henry Hotel & Conference Center in Lake George.
M2Con 2016 will feature tactical digital marketing sessions with advice attendees can immediately put into action at their companies.
“This conference will be jam packed with strategies businesses can employ to get more traffic through their doors,” said company founder and CEO Sara Mannix. “We received so many rave reviews after our previous conferences because businesses could take what we showed them and immediately put it to work for themselves and get results.”
BY Molly Congdon
In a growing technological world, e-commerce for many businesses continues to rise.
Much of that push is driven by convenience. Customers are able to visit their favorite store 24 hours a day, in the comfort of their own home. The process is constantly evolving.
“We believe it’s paramount to provide amazing content that motivates your demographic to become fans, patrons and ultimately brand advocates,” said Megan Cornell, chief social media officer with SIX marketing in Saratoga Springs. The day of shouting your message for all to hear has come and gone.”
SIX aspires to make a connection with customers that is lasting and memorable.
It’s never been easier to utilize technology to the advantage of your business.
“We all know it’s a new world where we have to be connected to each other in real-time all the time,” Cornell said. “Brands need to be in front of their customers now more than ever. The digital space provides the resources for them to do so. It provides marketers with valuable insights into consumer behaviors that help us serve them with better marketing.”
Mark Shaw, founder and president of Stored Technology Services (StoredTech) Computer system security lapses periodically make headlines, causing serious problems for those whose systems have been violated. It should make all businesses take notice. But local IT experts say...
Family owned Seeley Office Systems has been based in Glens Falls for over 30 years BY LIZ WITBECK Owning a small business can be challenging, especially when it competes with large national companies. Seeley Office Systems is one such...
From left, Peter Farley, Eric Guby, Daniel Bardin and Douglas Gillson stand in the Wilton headquarters of Tech II Business Services, which has been in business for 30 years By Jill Nagy From a one-man operation selling and installing...
Dorothy and Dan Bullis of drb Business Interiors on Regent Street in Saratoga Springs, relax for a moment in the company's new commercial furniture showroom By Lisa Balschunat Standing in her new creative design offices at 153 Regent St.,...
Faculty members answer questions about programs at a recent orientation The Ballston Spa Central School District is the recipient of a NYS Pathways in Technology early College High School (NYS P-TECH) grant to expand the district's program that focuses...