Category Archives: Office/ Technology/ E-Commerce

By Jill Nagy Companies that want search engines to notice their website should be sure it is included in local business listings, using the same language every time, advised Frank Davis, owner of Media Pillars, an e-commerce service provider in Saratoga Springs. “I live inside Google,” he said, but admitted that the selection algorithm...

By Jill Nagy

After eight years in an at-home office, J.C. Sweet & Co., a website design company, moved to larger quarters and increased its staff from two to eight.

“We outgrew the home office. Things got too busy,” said Jenny Crawford, founder of the company.

The company plans a formal ribbon-cutting on Oct. 18 at its new quarters at 1 Lake Hill Road in Ballston Lake.

Five people work  in the office and three more work off-site.

The company builds websites and helps to manage them. It also helps business owners come up with effective strategies to use social media to promote their businesses and trains business owners and their employees.

“We help people who are uncomfortable with technology, become comfortable,” Crawford said.

Training and education are a large part of J.C.Sweet’s business. Crawford, who trained to become an elementary school teacher,  enjoys the training and teaching role. She provides internet-related training at state Small Business Development Centers, real estate companies, the Financial Planners Association, Chamber of Commerce programs for new businesses and similar venues.

Participants listen to a presentation at last year’s M2CON conference for business owners, executives and marketing-communications professionals. This year’s conference is Oct. 19. in Lake George.

Courtesy Mannix Marketing

Registration is open for M2Con, the one-day conference from Mannix Marketing designed for business owners, executives and marketing-communications professionals from small and medium-sized businesses.

The conference will be held Wednesday, Oct. 19, from 10:30 a.m. to 5 p.m. at the Fort William Henry Hotel & Conference Center in Lake George.

M2Con 2016 will feature tactical digital marketing sessions with advice attendees can immediately put into action at their companies.

“This conference will be jam packed with strategies businesses can employ to get more traffic through their doors,” said company founder and CEO Sara Mannix. “We received so many rave reviews after our previous conferences because businesses could take what we showed them and immediately put it to work for themselves and get results.”

Megan Cornell, right, of SIX marketing says technology helps marketers serve customer needs.

©2016 Saratoga Photographer.com

BY Molly Congdon

In a growing technological world, e-commerce for many businesses continues to rise.

Much of that push is driven by convenience. Customers are able to visit their favorite store 24 hours a day, in the comfort of their own home. The process is constantly evolving.

“We believe it’s paramount to provide amazing content that motivates your demographic to become fans, patrons and ultimately brand advocates,” said Megan Cornell, chief social media officer with SIX marketing in Saratoga Springs. The day of shouting your message for all to hear has come and gone.”

SIX aspires to make a connection with customers that is lasting and memorable.

It’s never been easier to utilize technology to the advantage of your business.

“We all know it’s a new world where we have to be connected to each other in real-time all the time,” Cornell said. “Brands need to be in front of their customers now more than ever. The digital space provides the resources for them to do so. It provides marketers with valuable insights into consumer behaviors that help us serve them with better marketing.”