
Courtesy Discover Saratoga
By Paul Post
Major, but short-lived events could have far-reaching impacts that promote tourism for years to come.
Discover Saratoga is doing everything possible to capitalize on them.
The Belmont Stakes is returning to the Spa Oval this summer along with an extended racing season, and numerous activities are planned for America’s 250th birthday celebration next year, in addition to observances for the 1777 Battles of Saratoga, a major turning point in the American Revolution.
“All of the amazing attributes we have in Saratoga County are what people are looking for, but we can never just rely on that,” said Darryl Leggieri, Discover Saratoga president. “We have to keep getting the word out and make sure that people know about us. We don’t want to be the best kept secret in upstate New York.”
“We must always be innovating to stay competitive,” he said. “Our main competition comes from popular destinations in the Northeast. We compete by highlighting Saratoga’s unique attractions, vibrant history, amazing art scene, world class events and leveraging digital marketing partnerships to reach a broader audience.”
The 539-member, non-profit Discover Saratoga’s mission is driving economic growth by promoting Saratoga County as a premier destination for leisure travel, meetings, conventions and events – specifically geared toward tourism and hospitality.
Members have access to sales and marketing opportunities targeting event planners and visitors including guests attending weddings, City Center conventions and exhibits. They can also take part in Discover Saratoga events, digital marketing programs and cross-selling to other members.








