The Saratoga County Chamber of Commerce launched on Jan. 30 a first-ever digital ad campaign to promote the Job Zone portion of its website.
The Job Zone is a local site with full-, part-time and seasonal jobs posted by the Chamber’s 2,000-plus members.
This site currently has about 20,000 unique views per month largely from local people looking for new opportunities and people considering relocating to Saratoga County, according to Chamber officials.
The site is free for Chamber members to post as many jobs as they have open. It is also free for job seekers to look at the job openings online at any time.
Besides jobs, nonprofit organizations that are members can also post volunteer opportunities.
Officials said the new promotion will target prospective job seekers in specific zip codes that are outside of Saratoga County, but who are within a driving distance to jobs in the county. The ads will also target people that fit certain demographics, as well as show an interest in finding a job in Saratoga County.
The campaign will run for at least five months, during which time the Chamber will test various ads, adjusting the campaign as needed to improve its reach and impact, officials said.
The Chamber said the goals are to draw more job seekers to the Job Zone and to increase the number of applicants who apply for the jobs posted on this site. The Chamber will also be following up regularly with members who post jobs in order to evaluate the quality and quantity of the applications and evaluate the different target markets and ads being used.
As job seekers are attracted to the site via the campaign, the Chamber hopes to have as many jobs from as many organizations within Saratoga County as possible.
The Job Zone can be found at saratoga.myjobzone.net.