By Jennifer Farnsworth
Alba Fort left Barcelona, Spain to come to Saratoga area just 10 months ago. Today, the mother of two has launched an online retail business that allows her to establish roots in upstate New York while enjoying the European decor she craves.
It is a business venture she said is giving her a sense of fulfillment in the place she now calls home.
“The idea came about few months ago when I started to decorate my little one’s room. I was looking for items that reflected my passion for Scandinavian design and fit with my style,”said Fort.
“I decided to let my heart guide me with the vision that nurseries can be modern and cute spaces. From there kidslovedecor.com was born,” she said.
Her company, Kids Love Decor, is an online boutique filled with decoration products for children that can’t be found at most retail stores. The hand-picked decor items come from all over the globe and are specifically for babies and children’s bedrooms, nurseries and playrooms.
Fort has a eye for unique items, materials, linens and gift ideas. She also has 12 years of marketing experience gained while she was living in Barcelona.
Fort said she has organized the online boutique based on simplicity, originality and stylizing, and design. She looks for items that will inspire a child’s imaginations with soft warm colors and whimsical characters.
Currently, she is running the business on her own but she hopes to be able to grow, allowing her to hire some employees. Fort is hoping to make connections with other small business owners, as well as other moms.
Items on the website include mobiles, storage, blankets, crib sets, plates, cups, wall decor, pillows, baby-changing items, gift cards and more. There is also a sections for sets, which assists shoppers in gift buying.
For more information contact Fort at 577-8094, or by email firstname.lastname@example.org or visit www.kidslovedecor.com.