By Jennifer Farnsworth
It was four years ago that Beverly Tracy opened up her own design studio in downtown Saratoga Springs. Since then, she has made a name for herself in the professional community, raised her two sons, and has established a relationship with the community of Saratoga Springs.
“Design has always been my passion. I spent my early childhood in New York City, in museums, Soho galleries, at the ballet and in the boutiques of Madison Avenue. As a teenager, I studied design at Parson’s School of Design and spent time with designers, submerging myself in the world of art, fashion and design,” said Tracy.
Beverly Tracy Home Design, 480 Broadway Suite LL16, has been featured in magazines like Better Homes and Gardens. She said the business stems from her interest in creating interiors she describes as graceful, meaningful and full of depth. She focuses on residential spaces, but also has a number of large-scale commercial projects, including working with several construction firms and top local builders.
“We are proud to be the design team selected for several large-scale renovation and new construction projects that are a part of the development of Saratoga as a vibrant and special city. I believe that it is important that we surround ourselves with beautiful and meaningful things, and that drives my design decisions.
“We start most projects with a design mission statement, which guides us through a collaborative design process and continues to drive decisions as we make selections and define our design direction,” said Tracy.
Tracy spent time in New York City and traveling abroad to gain a broad base of knowledge about the design industry. She said she learned the importance of working with clients in order to bring a sense of who they are and how their space can be a reflection of that.
“It is my belief that it is essential to surround oneself with that which is both beautiful, meaningful, and functional. That is what brings us inspiration and joy. In this way, we develop fluid spaces in which our clients can find comfort and grow,” said Tracy.
While building her business, Tracy has been raising her two boys, who she calls her inspiration. She said being a single mother and business owner has been a challenge at times, especially when it comes to maintaining balance in her life.
“Raising boys alone, who are kind, caring and happy, has driven every decision I have made, and through my dedication to this, my children have flourished and my business continues to grow.
“The Saratoga community has been supportive and we have a wonderful life, but it was not always easy. When we arrived in Saratoga nearly 14 years ago, we rented a small downtown flat. The early years were challenging. I would work around my sons’ school schedules, spend as much time as possible with them, and work on design projects after putting them to sleep at night,” she said.
“I am grateful that we made our roots in Saratoga. It has been a wonderful community for my family, both professionally and personally, “ said Tracy.
She said she works alongside Kelly Daly, who she described as a talented and dedicated employee. Together, they are working on over 25 projects, with more on the horizon. Tracy hopes to expand to five employees.
“It is important to me, as a female business owner, to help develop young women who are interested in design and to give back to the community by doing so,” said Tracy.
The design studio has an abundance of fabrics, wall coverings, paint swatches, custom furniture selections and renovation and building materials for clients to choose from.
Tracy said she hopes to expand the business, not only with additional employees, but in space as well.
“We are excited about a new business launch, which we will announce by the end of the year, and we are considering opening another branch. It is an exciting time,” said Tracy.
Visit beverlytracy.com for more information on services and design.