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Home  »  Retirement Planning  »  Business Report: Goals-Based Plan For Wealth Management
Retirement Planning

Business Report: Goals-Based Plan For Wealth Management

Posted onDecember 6, 2018April 29, 2021
David Cumming is a senior vice president and financial advisor with Morgan Stanley.
Courtesy Morgan Stanley

By David L. Cumming

The new year is a time of reflection and resolutions. For many of us, it’s an opportunity to make a fresh start. Whatever your approach, it’s the perfect time to think about what you can do to make the best use of the wealth you’ve worked so diligently to earn.

You have unique goals, and your wealth management strategy should be designed to reflect the specific aspirations you have for yourself and your family. It should also go beyond just creating a portfolio to help you plan for retirement and other life priorities, such as saving for your child’s education or leaving a meaningful legacy. 

The evolution of wealth management.

Over the past 30 years, the wealth management industry has evolved. The role of the Financial Advisor has transformed from stock broker to caretaker of their clients’ financial lives. 

Today, wealth management is a high-level professional service that goes beyond just investment advice to encompass every part of your financial life. Rather than trying to piece together advice from a series of professional advisors, you benefit from a holistic approach where a single financial advisor or team of financial advisors coordinates all the services needed to manage your wealth and plan for your current and future financial needs.

The emergence of goals-based wealth management.

Traditionally, wealth management centered around having a diversified portfolio and measuring its performance against a benchmark. But, for most people, successful wealth management is less about the day-to-day fluctuations in the market and more about having the resources they need to pursue and achieve their goals.

Goals-based wealth management, as its name implies, is a goals-based approach to managing your wealth. It revolves around reaching your objectives, rather than chasing after an elusive return. 

It changes the focus from creating a portfolio to concentrating on building the life you wish you lead. With goals-based wealth management, you develop a strategy to reach your goals and measure success by the progress you’ve made toward achieving them.

Goals-based wealth management is dynamic.

As your life stage changes, so do your goals. Early in your career, you may be focused on buying a home or starting a family. Over time, your priorities may shift to sending your children to college, assisting your aging parents or planning for retirement. In retirement, your concerns may be generating enough income to maintain your lifestyle or creating your legacy. To keep pace with your evolving needs and priorities, goals-based management is an ongoing process that helps ensure your strategies are always aligned with your goals, even if your goals change.

In an increasingly complex and ever-changing world, staying focused on your goals helps you create a financial road map to the future you envision for yourself and your family. Ready to turn over a new leaf to goals-based wealth management? 

With the help of a Financial Advisor who invests time in understanding you and your full financial picture, you can develop a wealth management strategy that fits your needs and helps maximize your probability of reaching your most important goals.

Cumming is a senior vice president and financial advisor at Morgan Stanley.

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