Insightpath Formed To Help Companies Organize Feedback From Customers, Others

By Jennifer Farnsworth
Many businesses, both large and small, need customer feedback to be successful.
In response to the need, Insightpath LLC, was cofounded by Terry Nawrot, CEO, and Joe Tyler, CTO. The Saratoga company has developed a system for businesses to gather feedback from their customers in an organized and efficient way that will allow for improved customer satisfaction.
Nawrot said in her experience running a business, she found that she needed something that would collect and organize feedback from both customers and employees through live interviews. She and Tyler worked hard to develop a product that efficiently takes customer feedback and turns it into information that can aid businesses in various ways.
“We spent a lot of time with customers and employees to capture feedback to use in strategic planning, using spreadsheets, Word documents, and back and forth emails. We knew there was a better way and so this solution provides a streamlined process to conduct interviews with fewer disconnects. The product is really about providing guidance,” said Nawrot.
The platform they created is not about taking online surveys, but instead is about speaking to people and getting real feedback, whether is good or bad.
“Sometimes business owners don’t want to hear the negative, but that is often what is needed to grow the business,” said Nawrot.
Insightpath officially opened last month and Nawrot said they already have a mix of clients. She said clients like that the platform allows them to help companies build relationships with customers and employees by providing quick feedback that leads to a faster turnaround time for changes that may need to be made.
Once the data is reported through the Insightpath platform, they are able to analyze the results for the client. The platform includes four plans, including a free basic one.
“We have options for businesses, including three paid plans that really allow for businesses to find what best works for them,” said Nawrot.
The virus pandemic, as with everything else, had an effect on when the office was able to open. Originally, Nawrot said they were slated to open in April.
“Fortunately our clients are able to engage over the phone and through the internet, which is obviously very useful given the pandemic,” she said.
The team includes the two founders, both working from home. The official location is 19 Railroad Place, Suite 204, in Saratoga Springs. For more information about Insightpath, LLC, visit www.insightpath.io.