Relay Integrated Logistics & Solutions (RILS) has been selected to create a sales operations program for Shaker Logistics, a third-party logistics provider headquartered in Waterford.
“We are aggressively going after new growth and projecting a 20 percent increase in revenue from new customers in the next three years, as well as continued growth from our long-time partners,” said Jason Smith, CEO of Shaker Logistics. “Our new headquarters and warehouse space will drive new service offerings. We anticipate full retention of our workforce of 81 people and an expansion of hiring in roles like sales, warehousing, customer service, and drivers over the next several years.”
The Center for Economic Growth assisted in the collaboration.
RILS will leverage its years of experience in sales operations to help support and standardize the entire sales process, from prospecting to conversion, officials said. RILS also will help create sales tools for both inside and field sales teams, as well as reporting mechanisms to measure effectiveness.
“A good sales operations program supports both the front line and the leadership team. The sales teams’ processes help them better understand and meet expectations,” said RILS managing partner Larry Treen. “The leadership team can see the prospects and where they are in the purchasing process. That visibility throughout the funnel is critical for forecasting revenue. Through the efforts of Louise Aitcheson and the Center for Economic Growth, we are excited about helping Shaker with this program.”
Michael Lobsinger, senior vice president of CEG said the agency “is pleased to be collaborating on this project to assist Shaker with their growth objectives. While CEG is the designated Regional MEP Center and as such is particularly focused on the manufacturing and technology sector, every company contributes to the region’s economic vitality and all businesses of any size can benefit from CEG services and strategic partners such as Relay Integrated Logistics & Solutions.”
Shaker Logistics is an asset-based, third-party logistics provider headquartered in Waterford. Since its founding in 1988, Shaker’s team has delivered transportation services for thousands of customers, combining its freight brokerage and its company-owned fleet to develop creative logistics solutions in a collaborative, high-touch environment. Learn more at www.shipwithshaker.com.
