By Jennifer Farnsworth
Opening a business during a pandemic could be risky business for most, but Kelly’s Kitchen owner Kelly Groff said not even a pandemic can stop a sweet tooth.
This bakery owner is not only selling her baked goods at a steady rate in her new Wilton location, she says she is selling out on a daily basis.
“I’ve only been open a few weeks now but continue to meet new customers every day. Word of mouth has been my absolute best advertisement so far,” said Groff.
Kelly’s Kitchen opened in August at its 4300 Route 50 location, and business is booming. She had been baking and selling treats from her home, growing her business at such a fast pace that she knew it was time to bring it to a new location. The bakery is stocked with cakes, cupcakes, cookies, pastries and all types of desserts.
“I started baking small orders for friends and family a little over a year ago. After hearing such positive feedback, I started expanding my customer base to the community. It wasn’t long before I was actually turning people away because I was getting too busy. I couldn’t keep up with the demand in my small home kitchen. I knew I needed to find a commercial location where I had more space. I ended up finding the perfect spot and am so grateful to say it’s going amazing so far,” said Groff.
The new location includes a commercial kitchen, a pick-up site for custom orders and seating for customers to enjoy a fresh cup of Kru coffee with a treat. She specializes in cinnamon rolls, muffins, cupcakes, cookies and cakes and pies by the slice. The bakery also serves Saratoga Tea & Honey Co. teas.
“While I’ve always loved baking, I didn’t develop such a passion for it until this past year. It finally hit me that this is what I am supposed to be doing,” said Groff.
She said it is hard to pick just one customer favorite but noted the peanut butter cup and lemon raspberry cupcakes have been big hits. She also makes customized cakes for birthdays, showers, rehearsal dinners and other special events. Groff is asking customers to plan ahead since the production schedule at Kelly’s Kitchen is almost booked for September and October.
“I’m just hoping to be successful and make it though this first year in business. I’m hoping to possibly expand in the near future, adding small breakfast and lunch options to my everyday menu as well as offer baking birthday parties for kids,” said Groff.
Kelly’s Kitchen is open from 8 a.m. to 3 p.m. Monday through Saturday and 8 a.m. to noon on Sunday. Visit them online at www.facebook.com/KellysKitchenNY. The business can be at (518) 886-9794.
By Jennifer Farnsworth