LifeGoal Investments, a company launched earlier in the year in Saratoga Springs, is offering new tools it says can make investing more accessible.
Brothers Brett and Taylor Sohns had Wall Street experience when they moved to Saratoga Springs along with family, and decided to focus on making investing easier for do-it-yourself investors. They founded LifeGoal Investments to help people achieve financial goals with easy-to-understand investment products.
On Sept. 9, they officially launched LifeGoal Investments.
Their flagship product, the LifeGoal Homeowner Investment ETF (HOM), intends to help individuals responsibly invest and save for a future down payment on a home. The company in September the launched what thay call “the first ever, patent-pending homeowner, children and vacation investment funds.” The goal-based, risk-managed fund options comes as families and individuals are searching for options amid inflation in the housing market, company officials said.
“Those who want to invest in the stock market, but may not have the time to invest in multiple securities, now have new patent-pending, goal-based choices with a focus on some of the biggest needs and wants: children, vacation and homeownership,” said a company news release.
According to the company, they use a patent-pending investing process intended to help control volatility and manage risk, while also attempting to keep pace with the underlying inflation of the home prices. To help offset any increase in the costs of housing, the ETF will have modest exposure to stocks in areas like home improvement retailers, construction equipment companies, home builders and lumber companies.
“My brother and I grew up in a blue-collar town, quit our combined 25-year Wall Street careers, and started LifeGoal Investments. We want to help our people achieve the American dream, financial security and home ownership, by creating funds that an average investor can understand” said Brett Sohns.
“We have simplified the investment decisions for retail investors with the names of our funds,” Taylor Sohns said. “But the underlying investment we manage is anything but simple. It incorporates an innovative patent-pending process that attempts to minimize volatility, while also attempting to keep pace with the underlying inflation of the home price.”
The company said each LifeGoal Investments portfolio features assets that can perform across different parts of the economic cycle. Each portfolio maintains a strategic exposure to stocks, bonds, commodities, maybe crypto and inflation-linked securities, but also with built-in latitude to tactically adjust when the market presents.
Three of the ETFs—LifeGoal Homeowner Investment ETF, LifeGoal Vacation Investment ETF and LifeGoal Children Investment ETF—have an innovative investment component that is currently in the patent process.
The LifeGoal Investments website also has a budget calculator designed for an investor to set up a personalized budget. The budget may help an investor choose the ETFs that make the most sense for them, based on their personalized inputs.
For more information, visit www.lifegoalinvestments.com. Information may be found in the prospectus, which may be obtained by calling 888-920-7275.