Saratoga Performing Arts Center (SPAC) is partnering with LIFT Marketing and The Martin Group to assist with paid media strategy, media buying, public relations and public affairs initiatives.
Leveraging the nationally significant programming and unique experiences SPAC provides, the collaboration aims to grow national and international awareness for SPAC, while promoting Saratoga as a year-round cultural tourism destination for travelers craving authentic, immersive arts and nature experiences, officials said.
SPAC designed its engagements with LIFT and The Martin Group to advance both artistic and business objectives, cultivating interest in the arts it features, uplifting the region’s creative communities and fueling ticket sales and tourist visits.
“Saratoga Springs is an incomparable destination for world-class arts. From the city’s vibrant downtown with scores of museums, art galleries and live music venues to SPAC’s internationally recognized festival of music and dance, visitors can immerse themselves in arts, culture, and exquisite nature. And yet, it is still undiscovered by many cultural tourists,” said Elizabeth Sobol, president and CEO of SPAC. “Our partnerships with LIFT and The Martin Group will expand our team’s capabilities to reach more people and new audiences who are craving these experiences.”
The Martin Group is an award-winning, integrated communications agency with offices in Albany, Buffalo and Rochester. Engaged to provide public relations and public affairs services, The Martin Group will collaborate with SPAC’s internal teams to continue driving awareness of SPAC as an emerging cultural tourism destination that welcomes travelers looking to reignite their love of new experiences.
By focusing on outlets in nearby major metros and markets across the state as well as strategic national targets, The Martin Group will focus on informing new and existing audiences of SPAC’s unique offerings, ongoing evolution and work to create positive change through consistent storytelling and outreach efforts.
Since 2009, LIFT has worked with hundreds of venues throughout North America to implement marketing strategies and advertising plans to reach new audiences and drive ticket sales. LIFT’s team is comprised of experienced designers, content specialists, web developers and media planners who will work to provide SPAC with custom marketing strategies, integrated media planning and creative campaigns.
With its ability to harness the power of modern media to create dynamic engagements that deliver results, LIFT will give SPAC the tools to target people interested in immersing themselves in arts and cultural experiences, SPAC officials said.
Both agencies are quickly becoming trusted partners and advisors for SPAC, sharing valuable marketing insights, developing and executing expanded communications strategies and serving as an extension of SPAC’s internal teams, said Sobol. Collaboration among LIFT, The Martin Group and SPAC’s other communications partners will amplify their collective communications and marketing efforts, ensuring message cohesion and supporting integration across all activities.
SPAC is a 501c3 charitable organization. Donations and proceeds from fundraising events benefit the center’s children’s education programs and support the vibrancy of its classical season. For more information visit spac.org.
The Martin Group has extensive experience in several industry verticals, including sports, healthcare, financial services, food and beverage, education, professional services and not-for-profit support. Continually recognized for marketing communications excellence by the American Advertising Federation, the American Marketing Association, the Public Relations Society of America and the Academy of Interactive and Visual Arts, among others, the agency has also been selected as a “Top Private Company” and “Fastest Growing Company” by various regional news publications.
For more information on The Martin Group, visit martingroup.co.
LIFT is headquartered in Saratoga Springs. Founded in 2009, the agency specializes in sports, entertainment, tourism/destination and lifestyle brands marketing. LIFT provides marketing strategy, audience targeting, integrated media planning and buying and custom creative campaigns. It has orchestrated the launch and marketing programs for hundreds of brands throughout North America. To view work and to learn more about LIFT visit www.LIFTmktg.com @LIFTmktg on Instagram and LinkedIn.