Saratoga.com logo
Saratoga.com logo
  • Places to Stay
  • Things To Do
  • Food & Drink
  • Events
  • Businesses
  • Travel Guides
Saratoga Business Journal
  • Home
  • New Businesses
  • Business News
  • Business Reports
  • Business Briefs
  • Business Registrations
  • Personnel Briefs
  • Contact Us
Home  »  Health & Fitness  »  ‘MindBody Fusion’ Owner Works To Help Athletes Reach Their Full Potential
Health & Fitness

‘MindBody Fusion’ Owner Works To Help Athletes Reach Their Full Potential

Posted onSeptember 12, 2022
Heather Lofink opened her MindBody Fusion business in Saratoga Springs.

By Christine Graf

Heather Lofink, a local Licensed Mental Health Counselor, is on a mission to help athletes reach their maximum potential. 

A Saratoga Springs native, Lofink worked at St. Peter’s Addiction Recovery Center before opening her own private practice in the One Roof health care building at 58 Henry St. in Saratoga Springs in February 2021.

“I put my calendar out three weeks before I opened, and I was full before I officially opened my door,” said Lofink. “I’ve been full since the day I opened, and I probably turn away three to five people a week who are reaching out for help. That’s really hard.” 

Lofink is trained in eye movement desensitization and reprocessing (EMDR), a psychotherapy treatment endorsed by the American Psychological Association and Word Health Organization. EMDR is designed to alleviate the distress associated with traumatic memories. 

After receiving her initial training in EMDR, she completed a sports performance EMDR course. At the time, her teenaged son was in the midst of a baseball batting slump, she said. Despite attending clinics and working with batting coaches, he was still struggling at the plate. It wasn’t until Lofink started to work with him, applying what she had learned in her trainings, that things finally improved.

 “He ended up really flourishing this year,” she said. “He was on the freshman baseball team at Ballston Spa and had the highest batting average on the team. He’s also rocking it on his travel baseball team right now. It was such a big turnaround for him.”

Not long after helping her son, Lofink decided to incorporate athlete training into her practice and opened MindBody Fusion this April. When working with an athletes she starts by eliminating physical causes, such as injuries or medical conditions. 

“Once we can rule out the physical side of things, any slumps or anything that is going on is a direct relation to emotional pain. The mind works in very mysterious ways,” she said. “We really dive into what is happening emotionally for them that is causing this block for them. It may be nothing related to sports.”

As an example, Lofink mentioned  a baseball player who was excelling in practice but couldn’t deliver during games. 

“He was a rock star batter, but he just couldn’t hit. His parents had tried every clinic and everything else that they could do,” she said. 

While working with him, Lofink learned that his grandfather had recently passed away. His grandfather had been an important part of his life, and the two had a special ritual they would perform before each one of his games.  

“The absence of that ritual really affected him in a way that he wasn’t able to articulate or understand,” said Lofink. “So, we processed the trauma of losing his grandfather and not having him at the games anymore. Everything really corrected at that point.”

 When working with all clients—athletes and non-athletes—Lofink utilizes heart rate variability training, a form of biofeedback that teaches people to consciously control variations in their heart rate. 

“I teach them about their autonomic nervous system and how to harness it,” she said. “If something feels stressful—if you are on the free throw line and the game is one the line—your heart rate goes up and your respiration goes up. You are going to start sweating and having all sorts of stress responses, and that is not helpful to your body.  With heart rate variability training, we use biofeedback/neurofeedback, and I teach them how to lower their respiration and how to lower their heart rate in times of stress.”

Depending on the needs of the individual athlete, Lofink may also use bilateral stimulation which targets the amygdala, the part of the brain responsible for the flight, fight, or freeze response.

“I use Bi-Tapps, which are basically little buzzers that you hold in your hands,” she said. “What we are doing is engaging both hemispheres of the brain to distract the amygdala so that we aren’t having that stress response anymore.”

Although Lofink received a certificate in sports psychology while earning her master’s degree in clinical mental health counseling, the work that she is doing differs from sports psychology which is typically more long-term. On average, she works with an athlete for just 10 to 15 hours.  

“It’s meant to be short-term. It’s different than sports psychology, which is about the pressures of sports and how to live with that. People come to me when they are really in trouble—when everything else has failed.”

Although EMDR is widely utilized by professional athletes, it is still relatively unknown. 

“There’s not a lot of awareness around this, but it’s really growing,” she said. “People are starting to understand that the mental and psychological part are just as important if not more important than the physical.”

Lofink’s clinical practice is full, but she is accepting new clients for athlete training. She also offers training for teams and coaches. For more information, visit www.mindbody-fusion.com.

Previous Article Dake Family Makes $3 Million Donation To Fund Wellness Center At New Senior Center
Next Article Bellatas Medical Aesthetics Moves Offices From Clifton Park To Saratoga Springs
Subscribe to Our Newsletter View the Latest Virtual Edition

Categories

  • 50-Plus
  • Banking
  • Banking / Asset Managment
  • Building Trades
  • Business Briefs
  • Business News
  • Business Registrations
  • Business Reports
  • Commercial / Residential Real Estate
  • Community Services
  • Construction
  • Construction Planning
  • Corporate Tax / Business Planning
  • Cyber / Tech
  • Dining Guide
  • Economic Development
  • Economic Outlook 2016
  • Economic Outlook 2017
  • Economic Outlook 2018
  • Economic Outlook 2019
  • Economic Outlook 2020
  • Economic Outlook 2022
  • Economic Outlook 2023
  • Economic Outlook 2024
  • Economic Outlook 2025
  • Economic Outlook 2026
  • Education/ Training/ Personal Development
  • Entrepreneurial Women
  • Entrepreneurship
  • Environment / Development
  • Financial Planning / Investments
  • Fitness / Nutrition
  • Health / Community Services
  • Health & Fitness
  • Health & Wellness
  • Healthcare
  • Holiday Guide
  • Holiday Shopping
  • Home / Energy
  • Home / Insurance
  • Home & Real Esate
  • Insurance / Employee Benefits
  • Insurance / Medical Services
  • Leadership Development
  • Legal / Accounting
  • Meet The Chef
  • New Businesses
  • Non-Profit
  • Office / Computer / New Media
  • Office / HR / Employment
  • Office/ Technology/ E-Commerce
  • Outlook 2021
  • Personnel Briefs
  • Retirement Planning
  • Senior Living / Retirement
  • Summer Construction
  • Uncategorized
  • Wellness
  • Women In Business
  • Workplace / Security / Legal
  • Year-End Tax Planning

Archives

  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
Connect With Us

Follow, like and subscribe to Saratoga.com on social media

Account Sign In Submit An Event
Saratoga.com logo
  • Home
  • Places To Stay
  • Things To Do
  • Food & Drink
  • Events
  • Real Estate
  • Businesses
  • Guides
  • Contact Us
  • Blogs
  • Sweepstakes
  • Advertising
Visit Saratoga.com For Everything Saratoga
Full-Service Internet Marketing: Search Engine Optimization, Website Design and Development by Mannix Marketing, Inc.
Mannix Marketing, Inc. is headquartered near Saratoga Springs in Glens Falls, New York
Saratoga.com All Rights Reserved © 2026
Disclaimer & Privacy Policy / Terms of Use / Copyright Policies
[uc-privacysettings]

We strive to insure accuracy on Saratoga.com however accuracy cannot be guaranteed. Information is subject to change.
Please alert us if there is any inaccurate information here.

Having trouble using this site? Accessibility is our goal, please contact us with site improvements.