Saratoga and Lake Placid-based marketing agency Workshop received three 2023 New York State Tourism Excellence Awards, including for the Battles of Saratoga 250th anniversary’s branding and logo development.
The agency also received awards for creative campaigns promoting tourism in the Catskills and Adirondacks.
“These wins represent something more than Workshop’s creative talents,” said Tim Kelleher, Workshop president. “The awards reflect inspired efforts made by communities, like Saratoga, to redefine tourism in this richly vibrant state.”
Members of Workshop’s creative team accepted the awards at the New York State Tourism Industry Association’s annual conference held in September in Rochester.
The awards program recognizes “the outstanding work of New York state’s destination marketing organizations, attractions, and other tourism- related businesses in all forms of marketing, destination management and stewardship.”
Workshop designed the logo and branding kit for the 250th anniversary of the Battles of Saratoga, famed for being the turning point of the American Revolution. The Battles of Saratoga were a series of engagements that took place from Sept. 19 to Oct. 7 in 1777, resulting in the first-ever surrender by a British army. A county-based committee was provided several logo designs to consider before selecting what was to ultimately be the award- winning logo.
The Saratoga 250’s branding included the recently launch of a website—saratoga250.com —designed and developed by Workshop for the Campaign for Saratoga 250, Inc., a local nonprofit formed to promote awareness, education and preservation around the 250 th commemoration. The site includes video of battle reenactments, information on the fascinating history of the battles on the battlefield and behind the scenes, news and event listings, plus information on how to support and get involved in supporting this historic occasion, Workshop’s integrated teams continue work toward building intrigue and maintaining momentum for the Campaign for Saratoga 250, Inc., across social and digital media.
Workshop was named the recipient of three total awards:
• Excellence in Tourism Stewardship: Shaping a Better Future, Saratoga 250 Branding and Logo—Workshop in collaboration with Saratoga County.
• Excellence in Overall Tourism Marketing: TPA/County/DMO, local level, “Let’s Go Greene 2022 marketing campaign—Workshop in collaboration with Greene County.
• Excellence in Tourism Marketing Campaigns, Projects & Programs: innovations & strategies to address new/unique/changing markets for Adirondack Experience BIPOC marketing efforts—Workshop in collaboration with Adirondack Experience, the Museum on Blue Mountain Lake.
Founded more than 40 years ago to service the 1980 Lake Placid Winter Olympics, Workshop helps destination-oriented businesses define their brands and integrate marketing campaigns that drive connections between audiences and places.