Discover Saratoga has received three 2026 New York State Tourism Excellence Awards from the New York State Tourism Industry Association. The awards recognize achievements in tourism marketing and destination stewardship across New York and will be presented Sept. 17 in Corning.
Discover Saratoga received an award for its public relations program, developed with Travel Alliance Partnership; an award for its “Trip Ideas” trails and itineraries, developed with LIFT Marketing; and a sustainable stewardship award for Chowderfest, developed with Sustainable Saratoga.
“We are incredibly honored to be recognized by the New York State Tourism Industry Association with three Tourism Excellence Awards,” said Darryl Leggieri, President of Discover Saratoga. “These awards reflect the creativity, dedication, and collaboration of our team and partners, who work every day to showcase Saratoga County as a premier destination. We’re grateful to NYSTIA for this recognition and remain committed to creating innovative marketing initiatives and memorable visitor experiences that strengthen our local tourism economy.”
“It seems that each year the standards of excellence recognized by the NYS Tourism Excellence Awards & Summit are both elevated and evolved,” observed Bob Provost, President of the New York State Tourism Industry Association. “They reflect the increasing sophistication of the visitor industry and the enlightened perspective of the intricate ecosystem of the visitor economy. The addition of Tourism Excellence Workshops in 2025 further enhanced the attendee experience, enabling them to learn from and appreciate the significance and relevance of the work being recognized.”
The awards are open to tourism professionals and organizations statewide. Recipients are selected through a competitive evaluation process conducted by a panel of industry experts.
More information is available at www.nystia.org.
Provided by Discover Saratoga; edited for style and length.