New York state has enacted legislation to remove barriers for businesses in New York seeking brand label registration for alcoholic beverages.
“By removing the paper requirement and providing an electronic option for companies to register for brand labels, we’re building on this work, breaking down more artificial barriers for businesses, and helping to ensure the continued strength of this state’s beer, wine, cider and spirits industry,” said Gov. Andrew Cuomo.
Currently, the law requires brand label registrations to be filed by certified mail, registered mail or overnight mail.
Under the bill, the Alcoholic Beverage Control Law will permit brand label registration applications to be submitted electronically and filed every three years, rather than every year. The bill also permits the authority, or third party, to charge a processing fee for electronic submissions.
“Since day one, this administration has worked to cut red tape, lower costs and roll back burdensome regulations in order to foster more growth, more jobs and more economic activity in New York’s burgeoning craft beverage sector,” said Cuomo.