©2016 Saratoga Photographer.com
By Maureen Werther
Like many entrepreneurs, Jesse Elwert Peters’ path to start Jessecology and become Saratoga County’s only grower of all native plants and designer of all native gardens has been a circuitous one. But, like most winding paths, it has taught her a great deal about who and what she wanted to be.
She grew up surrounded by family members who were avid gardeners, farmers and proponents of ecologically-friendly forestation and sustainability. One aunt has a master’s degree in ecological forestry, and another has a working farm in Vermont. But the aunt who made the greatest impact on Elwert Peters growing up lives in Brooklyn and has had an elaborate roof garden for years. It was there, ironically, on a rooftop in the world’s busiest city, that she first became interested in gardening.
“She helped me plant my first garden and we also went to the Brooklyn Botanical Gardens together. It was there that I got my creative inspiration,” she said.
After high school, she wasn’t ready to go on to four years of study. Instead, she travelled west, ultimately landing in Yosemite, where worked for four years in the Yosemite National Park.
When Elwert Peters made the decision to return home, she earned an undergraduate degree in horticulture, ecology and botany She has spent the past 11 years cultivating her greenhouse of indigenous plants and educating consumers on the benefits of using all-native plants in residential as well as commercial gardens and landscapes.
Starting out doing landscape design and installation on a part-time basis while paying off her school loans, she was able to turn her business into a full-time career six years ago and, by the end of that first year, her business was self-sustaining.