
By Sabrina Hauser
The nonprofit world is filled with dedicated and passionate leaders and an organization’s CEO is no exception.
They exist and work in a demanding environment with constant challenges. The average nonprofit CEO spends between 60-70 hours of accountable time in a week, existing between the Board, directors and employees. This can be an isolated position, managing both upwards and down while driving the initiatives of the agency. Typically, the CEO lacks a right-hand person to co-manage with and often is called upon to make decisions alone, often in a vacuum. The mental load can be unnerving.
Coaching for today’s nonprofit CEO is a way for nonprofits to tap into an objective outside resource, who will guide the CEO in key administrative and strategic areas vital to the continued survival —and success—of an organization.
Finding and retaining an individual or company with expertise in the world of nonprofits is critical to the success of the coaching process. A coach will work with the CEO and her team to review and set strategies; develop action items and accountability; engage in motivating activities to support an agency’s employees, directors, board and donors; and build camaraderie between and among board members and support staff.
A coach can be a crucial resource for educating the CEO and team in best practices for attracting talent to your agency, as well as maintaining the expanding upon engagement with donors, supporters, and board members.



