Last year’s Saratoga New Year’s Fest — a post-COVID revival of what was formerly known as First Night — was developed by its new organizers in the spirit of a “necessary reinvention and re-imagining” of an annual event that had simply run out of momentum after two-plus decades.
That turnaround strategy involved not only the name change and good financial planning, but also a new emphasis on higher profile, festival-style musical entertainment as the key draw to the Spa City’s downtown. The plan must have succeeded in hitting its benchmark goals, as evidenced by the seeming “now let’s go even bigger this year!”attitude behind the booking of this coming edition’s scheduled talent lineup.
That roster includes such luminaries as Joan Osborne of ‘What if God Was One of Us?’ fame, pedal steel maestro Robert Randolph, bluegrass superstars the Gibson Brothers, the Weight Band (fronted by The Band’s fifteen-year guitarist), 90’s angst queen Tracy Bonham, turntable pioneer DJ Logic, the hottest jam band in the USA ….. and much, much more.
As producer Robert Millis of The 398Group describes this impressive set of bookings: “We’re bringing in three acts with Grammy cred, a member of a legendary Rock Hall of Fame inductee, the reigning international Artists of the Year in their genre, plus regional and statewide award winners. Sprinkled about will be some of the best local and regional artists we could round up, plus comedy, dance and, of course: the legacy fireworks and 5K road race.”