By Susan Elise Campbell
With a name like Consciously Curly Salon, there is little question which market Logan Spring is targeting for her new hair studio at 123 Dunning Street in Malta.
Not all curls are the same. Ninety-seven percent of people have some curl or wave in their hair, Spring said. She tells clients to respect their hair’s natural texture and not hide or change it using mainstreamed products, as the hair industry wants people to do.
“I am a rebel in the industry,” she said. “Most salons focus on short-term results with typical treatments, but hair becomes less healthy in the long term because of the toxic ingredients most manufacturers use.”
“My clients are people who want sustainable results and healthier hair,” she said. “People keep looking for a magic product, but what they need is a better way to hydrate their hair.”
So many health-conscious women are looking for solutions like these that Spring said that after only eight weeks her appointment book was already filled through November.
Spring offers much more than a hair cut. Every experience is an opportunity to educate how nat-ural products can make hair healthier. Her menu of services ranges from a 30-minute color consultation to wash and style with or without a haircut to a 12-week comprehensive master-course online.
She is an MBA and industrial engineer by trade. Her career involved teaching students at nanotechnology schools how to read trade journals, a skill that helped her not only research brands of hair care products, but also teach her viewership how to read product labels.
Then last year, Spring realized that since she started her online business and was cutting her own hair that no one had yet stepped in to fill this niche. She went to cosmetology school and then right into salon ownership.
By Susan Elise Campbell
