Courtesy GEICO
State Department of Transportation Commissioner Matthew J. Driscoll announced in September that GEICO is sponsoring a Text Stops program along state highways operated by the department that it hopes will discourage texting while driving.
Officials said it could also provide nearly $1.3 million in revenue to New York state over the next five years.
“This innovative partnership with GEICO supports New York’s broad efforts to curb distracted driving and the traffic safety hazards it creates,” Driscoll said. “This sponsorship agreement provides one more way to encourage motorists to focus on driving and pull off the road to text or use mobile devices.”
The program was started in September 2013, expanding upon efforts to reduce distracted driving by highlighting places for motorists to pull off the highway, park and use their mobile devices. Park-and-ride facilities, rest stops and parking areas along state highways and the state Thruway serve a dual function as texting zones.